Call of Duty: Black Ops recorded astonishing sales results. Only in first day marketing, Activision game output was successfully sold for USD 360 million according to GfK data.
In the United States and Britain, the game is hired respectively 5.6 and 1.4 million units. Be CoD: Black Ops broke the record as a kind of entertainment with the biggest sales of all time, based on Activision claims.
Black Ops Entertainment beat the inclusion of other categories, including best-selling Hollywood movies though. Quoted from the BBC on Monday (15/11/2010), the previous record holder was also the CoD series, namely Modern Warfare 2.
In the UK according to GfK data, the Modern Warfare 2 sold 1.23 million units in the first day of sales, in November 2009. But Black Ops successful record sold more units 14%.
More ambition was soon declared to Black Ops. Activision expects sales of five days of the Black Ops can conquer the Modern Warfare 2, which reached USD 550 million. Looking at the trends that happened, it looks like the target is not too grandiose.
"There has never been other entertainment franchises that can carve out a record its debut two years in a row and we are on track to break the sales record of 5 days a Modern Warfare 2," said Bobby Kotick, chief executive of Activision Blizzard.
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